Four Pillars of High Quality Content Writing Services- Inertia Content

Some content marketers believe that having too many formulas for B2B content writing removes any kind of authenticity and causes the content to become stale, boring, and a carbon copy of every other piece out there. But having a system is fine and we have a great one here at Inertia Content. Constantly developing a process that positions our clients as an asset in their industry and converts to revenue. Our clients require a content strategy that creates something different and effective. In this blog, we'll discuss the four pillars of high quality content writing services.

4 Pillars of Content Writing Services

Defining Brand

Let us get started by defining the brand. We can't write from the perspective of industry experts in a given field unless we first understand the company, the people, and who they are in the space. We take a step back and look at some key aspects of the client, the brand, and the intended readers' needs.

Voice and Tone

We must fully immerse ourselves in the client's voice and tone. In a nutshell, this means we must accept both the company's overall personality as well as how they would approach this specific topic as it relates to their industry. We'll always consider how you would describe our client's personality. Are you friendly, funny, or academic or your thoughts on the subject and how can we change our tone according to it?

Brands may have a well-established voice which we can polish and run with, or they might have no idea how they want to sound and we must experiment to find a  good one.

Audience 

The reader for one piece of content may represent a very small portion of a client's total potential audience, and it's critical that the audience feels as if our content is speaking directly to them. That means you must use vocabulary from the readers' working industry knowledge while also answering any questions they may have.

Research

Following that, we conduct thorough research to inform how we proceed with a content topic, including its SEO impacts, the industry landscape, and the company's contributions to the topic.

SEO

Conducting SEO research so that we can understand what audiences are searching for when it comes to our topic area is an important step in the content creation process. Remember that when it comes to the topics we write about, keywords aren't everything we still need to have something meaningful to say. However, our totally focused SEO team at Inertia Content ensures that our content process is aligned with the most relevant industry topics. 

In terms of content types, SEO is only one consideration; we'll also consider your goals for the piece, such as increasing brand awareness or content downloads, as well as your company's unique angle on the subject.

Expert Opinions

We must present our client as a resource in this sector by speaking with thought leaders within the organisation and relaying their knowledge to audiences in an understandable manner. 

Interviewing and Result

Sometimes the most knowledgeable experts on a subject are not necessarily the best at communicating that knowledge to their audience. Our tried-and-true interview process assists SMEs in finding their voice and answering the most important industry questions.

After conducting a SME interview, it is important to compare the level of knowledge with which we at Inertia Content spoke with the level of knowledge to which we are directing the content. 

Writing

The writing process is where you can get an actual glimpse of us as we always provide the high quality content writing services at Inertia Content.

Outline   

We've gathered a large amount of SEO data, industry research, and interview transcripts to help inform the piece before we start writing. The outline phase is when we take all of that juicy information and start structuring it in a way that audiences can read, digest, and act on.

This outline phase is also essential from the client's point of view. It allows us to communicate to the client early on that everything they want to say with this content has been thoughtfully integrated.

Content Writing

We read and heard a lot of technical terms about this topic during the research and expert interview phases. However, that information is only useful if the readers understand what it means and how it will affect their business. We can collect it all down during the writing phase to ensure that we're communicating expert knowledge to the audience in an effective and accessible manner. 

Many writers overlook the fact that understanding a client's feedback and making appropriate adjustments is nearly as important as the writing itself. Our writers work hard to understand and convey our clients' distinct points of view throughout the content. 

Therefore, we all know that the best content is authentic and unique. We also know that authentic and original content performs better when developed using a strategic content creation process and that’s why we provide the topmost high quality content writing services. At Inertia Content, we create content that does more than just provide basic information and fulfil a keyword, we engage audiences and drive traffic and leads.